Finding Aid for the Walter Morris Film Collection, 1948-1977
MS-1073 University of Tennessee Special Collections Library, Knoxville, TN
Encoded by: Elizabeth Dunham, October 9, 2006.
Summary Information
Walter Morris Film Collection
Date/Date Range : 1948-1977
7.5 linear feet
Abstract: This collection deals with cinematic material belonging to Walter Morris, native Knoxvillian who spent over 50 years in the management and ownership of motion picture theaters in Knoxville and throughout the United States. This material consists primarily of promotional items known as ticklers in the trade, plus various trade publications and journals.
MS-1073
University of Tennessee Special Collections Library, Knoxville, TN
Access and Use
Walter L. Morris donated this collection to the University of Tennessee Special Collections library in 1980.
Collection is open for research.
The copyright interests in this collection remain with the creator. For more information, contact the Special Collections Library.
[Identification of Item], Walter Morris Film Collection, MS-1073. University of Tennessee, Knoxville, Special Collections Library.
Arrangement
Collection consists of four boxes.
Biography / History
Walter Lee Morris was born in Knoxville on August 18, 1906. He attended Knoxville High School and the University of Tennessee at Knoxville from 1924-1926. It was during his school years that his theater career began when he worked as an usher at local Knoxville theaters. He later became a district manager for Paramount, Warner Bros. and 20th Century Fox. In the 1940s, he was responsible for the construction and management of theaters at Oak Ridge for the War Department. Returning to Knoxville in the 1947, he built and operated the Pike and Lenox theaters, which he remodeled and renamed in the 1960s as the Capri (or Cinerama-70) and Tower Theaters, respectively. Mr. Morris was the driving force behind the successful lawsuit which broke up the film distribution monopoly in Knoxville. He was a member of the Board of Directors of the Theater Owners of America, of the Rotary Club, and of the Motion Picture News' Round Table, as well as president of the Tennessee Theater Owners of America, and a special field advisor for the Council of Motion Picture Organization. He married Mary Moore around 1932 and had two children, Walter and Marianne. In August 1985, he passed away at age 79.
Collection Scope and Content Note
This collection deals with cinematic material belonging to Walter Morris, native Knoxvillian who spent over 50 years in the management and ownership of motion picture theaters in Knoxville and throughout the United States. This material consists primarily of promotional items known as ticklers in the trade, plus various trade publications and journals.
Subject Terms
- Morris, Walter Lee, 1906-1985.
- Tennessee -- Knoxville -- Theaters.
Contents List
| Box
1
|
Folder
1
|
Baby
|
| Box
1
|
Folder
2
|
Beauty
|
| Box
1
|
Folder
3
|
Coloring
|
| Box
1
|
Folder
4
|
Dancing
|
| Box
1
|
Folder
5
|
Drawing
|
| Box
1
|
Folder
6
|
Dress designing
|
| Box
1
|
Folder
7
|
Estimating
|
| Box
1
|
Folder
8
|
Identification
|
| Box
1
|
Folder
9
|
Letter writing
|
| Box
1
|
Folder
10
|
Autos
|
| Box
1
|
Folder
11
|
Bakery
|
| Box
1
|
Folder
12
|
Book stores
|
| Box
1
|
Folder
13
|
Confectioneries
|
| Box
1
|
Folder
14
|
Dairy
|
| Box
1
|
Folder
15
|
Department stores
|
| Box
1
|
Folder
16
|
Hotels
|
| Box
1
|
Folder
17
|
Music stores
|
| Box
1
|
Folder
18
|
Public utilities
|
| Box
1
|
Folder
19
|
Radio stations
|
| Box
1
|
Folder
20
|
Telegraph company
|
| Box
1
|
Folder
21
|
Advertising club
|
| Box
1
|
Folder
22
|
Censorship
|
| Box
1
|
Folder
23
|
Chamber of Commerce
|
| Box
1
|
Folder
24
|
Knights of Columbus
|
| Box
1
|
Folder
25
|
Schools
|
| Box
1
|
Folder
26
|
YMCA
|
| Box
1
|
Folder
27
|
Campaigns
|
| Box
1
|
Folder
28
|
Campaigns
|
| Box
1
|
Folder
29
|
Programs
|
| Box
1
|
Folder
30
|
Lobby
|
| Box
1
|
Folder
31
|
Heralds
|
| Box
1
|
Folder
32
|
Heralds
|
| Box
1
|
Folder
33
|
Heralds
|
| Box
2
|
Folder
1
|
Signature cuts
|
| Box
2
|
Folder
2
|
Short subjects
|
| Box
2
|
Folder
3
|
Radio
|
| Box
2
|
Folder
4
|
Banners, pictures
|
| Box
2
|
Folder
5
|
Flyers
|
| Box
2
|
Folder
6
|
Promotional pictures
|
| Box
2
|
Folder
7
|
Weather
|
| Box
2
|
Folder
8
|
Prologues
|
| Box
2
|
Folder
9
|
Stunts
|
| Box
2
|
Folder
10
|
Flower shows
|
| Box
2
|
Folder
11
|
Fashion shows
|
| Box
2
|
Folder
12
|
Stage effects
|
| Box
2
|
Folder
13
|
Sound pictures
|
| Box
2
|
Folder
14
|
Theater anniversary
|
| Box
2
|
Folder
15
|
Graduation
|
| Box
2
|
Folder
16
|
Mother's Day
|
| Box
2
|
Folder
17
|
Father's Day
|
| Box
2
|
Folder
18
|
Halloween
|
| Box
2
|
Folder
19
|
Christmas
|
| Box
2
|
Folder
20
|
Novelty ads
|
| Box
2
|
Folder
21
|
Tin Can matinees
|
| Box
2
|
Folder
22
|
Discovery nights
|
| Box
2
|
Folder
23
|
Marquee
|
| Box
2
|
Folder
24
|
Advertising laws
|
| Box
2
|
Folder
25
|
Goodwill advertising
|
| Box
2
|
Folder
26
|
Thank you month
|
| Box
2
|
Folder
27
|
Big Four month
|
| Box
2
|
Folder
28
|
Anniversary week
|
| Box
2
|
Folder
29
|
Easter
|
| Box
2
|
Folder
30
|
Cooperative ads
|
| Box
2
|
Folder
31
|
Display ads
|
| Box
2
|
Folder
32
|
Novelties
|
| Box
2
|
Folder
33
|
Types
|
| Box
2
|
Folder
34
|
Amusement page
|
| Box
2
|
Folder
35
|
Teenagers
|
| Box
2
|
Folder
36
|
Golden Age Movie Club
|
| Box
2
|
Folder
37
|
Weeks
|
| Box
2
|
Folder
38
|
Washington's Birthday
|
| Box
2
|
Folder
39
|
Thanksgiving
|
| Box
2
|
Folder
40
|
New Years Day
|
| Box
2
|
Folder
41
|
Memorial Day
|
| Box
2
|
Folder
42
|
Kiddie Matinee
|
| Box
2
|
Folder
43
|
Treasure Hunt
|
| Box
2
|
Folder
44
|
Birthday Club
|
| Box
2
|
Folder
45
|
Holidays
|
| Box
2
|
Folder
46
|
Armistice Day
|
| Box
2
|
Folder
47
|
July 4th
|
| Box
2
|
Folder
48
|
Musical instruments
|
| Box
2
|
Folder
49
|
Popularity contests
|
| Box
2
|
Folder
50
|
Poster
|
| Box
2
|
Folder
51
|
Puzzle
|
| Box
2
|
Folder
52
|
Contests
|
| Box
2
|
Folder
53
|
Newspaper
|
| Box
2
|
Folder
54
|
Vacation Trip contest
|
| Box
2
|
Folder
55
|
Photo contest
|
| Box
2
|
Folder
56
|
Correspondence
|
| Box
3
|
Folder
1
|
Script - Queen Juliana visits Knoxville
|
| Box
3
|
Folder
2
|
Pictures - Queen Juliana . . .
|
| Box
3
|
Folder
3
|
Newspaper clippings - Queen Juliana
|
| Box
3
|
Folder
4
|
Script - Santa Claus comes to Town
|
| Box
3
|
Folder
5
|
Ad for "A Walk in the Spring Rain"
|
| Box
3
|
Folder
6
|
Transcript of lawsuit
|
| Box
3
|
Folder
7
|
Charlotte newspaper ads
|
| Box
3
|
Folder
8
|
Design details
|
| Box
3
|
Folder
9
|
Miscellaneous
|
| Box
3
|
Folder
10
|
Tickler samples
|
| Box
3
|
Folder
11
|
Tickler samples
|
| Box
3
|
|
Movie reviews from Variety , 1968-1971
|
| Box
3
|
|
Realart Pictures album
|
| Box
3
|
|
Photo album
|
| Box
4
|
|
62 issues of The Journal of the Screen Producers Guild , 1961-1977
|
| Box
4
|
|
44 issues of Motion Picture Exhibitor , 1948-1972
|
| Box
4
|
|
Various issues of Physical Theater
|
| Box
4
|
|
Miscellaneous issues of other trade magazines
|
|